LED signs are getting popular than ever as businesses look to expand the
reach of their outdoor advertising. They are replacing the traditional
hoardings and signboards that were in use for a long time. They are a better
choice for outdoor advertising as they are more engaging and can showcase a
brand’s message 24×7. Outdoor LED signs are more dynamic when compared to
regular signage options. One of the major advantages that these signs offer is
the message on the display can be changed in real-time which allows brands to
showcase more than one message at the same time.
One of the main reasons that outdoor led signs have become the primary
choice of exterior signage is because of their low costs. When compared with
other business signs, led signs costs much less in printing and, they can be
designed very quickly. This is helping businesses to achieve their advertising
goals at a lower price and in less time.
Outdoor LED signs
are illuminated with LED lights that are energy-efficient and display the
brand’s message throughout the day. With different size options available, illuminated business signs
can be mounted on doors, building tops, or simply on poles. With technology
advancement, outdoor led signs can sense the speed of incoming vehicles and
showcase messages based on it.
points to consider before buying Outdoor LED Signs
As outdoor LED signs are used for outdoor advertising, you must make sure that the signs are waterproof and withstand harsh weather conditions. You should also check for ventilation system as outdoor signs often face high temperatures. Another important factor is brightness, not all LED signs offer the same amount of brightness and before you purchase one, just make sure that your message is visible from a distance. One last thing always selects a flat-screen display against a curved one as a flat-screen offers better viewing angles.
5 ways to use Outdoor LED Signs for Business
Real-Time Information – Outdoor digital signs are dynamic
and are a great option to showcase real-time information to the people passing
by. McDonald’s uses outdoor digital displays to showcase the snow total for
skiers in the Vancouver Area. The whipped cream rises or falls with the amount
of snow in the region.
Entertainment – Outdoor LED signs are
a great source for entertaining nearby people. Many shopping malls use them to
display engaging content. This helps in making a livelier atmosphere for the visitors
which in turn increases the footfalls. Many big retail outlets have also
adopted this approach to catch the attention of their potential customers.
Emergency Warnings – You would never want them to be used
for such purposes but at the time of an emergency. Outdoor digital signs are
also used for showcasing public earnings against extreme weather conditions or
Waiting Times – Many hospitals have started using this feature
to showcase the waiting time. Many times it helps patients with emergencies as
they can turn to another hospital and save some quality time. Many parking lots also showcase the waiting
time by using small digital displays.
Retail Store Promotion – Retail outlets make the best of
outdoor digital displays as they allow them to utilize the power of engaging
content. These displays are used for engaging customers by showcasing store
promotions, new collections, and interactive marketing campaigns. This way
brands get an edge over the competitors who are not using led outdoor signs.